Today’s digital media buyers are increasingly focused on cost-efficient options like audience targeting. With so much emphasis on efficiency in ad buying, what’s the value of advertising in premium environments? Our new study shows that premium placements bring measurable lift in user engagement and other key metrics compared to advertising in non-premium environments. And those benefits multiply when premium advertising is used along with audience targeting.
http://adpointe.com/wp-content/uploads/sites/20/2014/10/2012-halo-awards-infographic-1.jpg 360 640 Twelve31 http://adpointe.com/wp-content/uploads/sites/20/2015/05/adpointe1-340x156.png Twelve312014-10-02 21:09:512014-10-02 21:15:43Ad Environments: The Halo Effect