Marketing News

The busy marketer’s guide to the 2014 holiday season

To help your content cut through the clutter all holiday season long, we joined forces with our friends at Outbrain to bring you the latest holiday marketing insights. We analyzed the trends from our customers’ emails during the 2013 holiday season and combined them with key findings from Outbrain’s recent holiday content study. Smart marketing […]

WTF is programmatic advertising?

BY Jack Marshall – Digiday: Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process […]

Ad Environments: The Halo Effect

Today’s digital media buyers are increasingly focused on cost-efficient options like audience targeting. With so much emphasis on efficiency in ad buying, what’s the value of advertising in premium environments? Our new study shows that premium placements bring measurable lift in user engagement and other key metrics compared to advertising in non-premium environments. And those […]